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Marking a product is the best method to make it traceable from the production to the delivery to the customer. Also, it makes them less vulnerable to the attacks by those who want counterfeit the brand. Counterfeiting is an age-old phenomenon, but, today, it has increasingly become a particularly serious phenomenon, altering the rules of the competitive market, damaging businesses operating within the law.

The gravity of this phenomenon, accentuated by the new frontiers of spread connected with the Internet, has encouraged the governments worldwide to introduce strict rules against activities of trademark counterfeiting.