The ram in commercial vehicles

Ram Truck has established its identity with customers since its launch as a standalone brand. Creating a distinct brand has allowed Ram Truck to concentrate on how core customers use their trucks and what new features they’d like to see.

Whether focusing on a family that uses its half-ton truck for daily commutes, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered. With the most innovative lineup of full-size trucks on the market, Ram has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities.‚Äč

Technologies used


RAM has chosen the versatility of dot technology for the identification and traceability of its products.


Computerized systems with pneumatic pin and controller of the latest generation for the permanent marking, direct on the products, destined for strategic sectors such as household appliances.


The tracking of the product - related to warranty and producer liability according to the European standards - is entirely delegated to the marking which may include various data automatically - readable and / or encoded:


the date of production (in various formats)

the code shift

the batch 

the serial number

the manufacturer's data

the company logo