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PILSNER URQUELL 皮尔森型啤酒

PILSNER URQUELL 皮尔森型啤酒

最古老的淡啤酒

Pilsner Urquell是捷克啤酒,生产自1842年以来在比尔森市,在波希米亚地区。

也许它是市场上最古老的淡啤酒,由Josef Groll创建,虽然在Pilsen的啤酒厂生产似乎已经在1307年开始。

当前在世界上生产的所有啤酒似乎都受到这种啤酒的启发。 几个使用名称pils(ner),虽然他们通常不如原始波希米亚啤酒实体和跳跃。

今天的啤酒厂PPAS属于SABMiller集团。 Pilsner Urquell出口到约50个国家,其市场正在增加。 它最近赢得了着名的奖杯在芝加哥和世界冠军啤酒。


Pilsner Urquell
 is a Czech beer, produced since 1842 in the city of Plzen, in the region of Bohemia.

Probably it is the oldest light beer on the market, created by Josef Groll, although the brewery production in Pilsen seems to have started already in 1307.

All the lager produced currently in the world seem to be inspired by this beer. Several use the name pils(ner), although they are often less substantial and hopped than the original Bohemian beer.

The brewery PPAS today belongs to the SABMiller group. Pilsner Urquell is exported to about 50 foreign countries and its market is increasing. It recently won the prestigious trophy in Chicago and named World Champion Beer.

Marking technology used

这个非常古老的啤酒厂不仅关注其产品 - 最古老的啤酒之一,也关注包装。

对于这种形式的促销和品牌营销,Pilsner Urquell选择了在木箱和桶上的热标记。

使用特别根据要求生产的冲头和加热块,木材被标记不可磨灭,具有一定程度的完成,支持高品质工艺品的想法。

This very old brewery takes care not only of its product - one of the oldest light beers - but also of the packaging.

For this form of promotion and marketing of the brand, Pilsner Urquell has chosen the hot marking on wooden boxes and barrels.

Using a  punch especially produced on request and with a heater block, the wood is marked indelibly, with a degree of finish that supports the idea of handicraft of high quality.

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